Albert, Mr. He Yupeng, is a seasoned professional with over two decades of distinguished experience in international cultural exchange, education, tourism, and cross-sector collaboration. Currently serving as the General Manager of Xi'an Jialu International Cultural Exchange Co., Ltd., he is widely recognized for his expertise in designing and executing innovative programs that bridge cultural understanding, foster educational excellence, and promote global cooperation. His career spans multiple domains, including language education, international tourism, red-themed education (party history and patriotism training), and strategic partnerships with academic institutions, government bodies, and multinational enterprises.
Professional Background and Expertise
Mr. He's career began in 1997 after he graduated with a Bachelor's degree in English Education from a prestigious institution. His early career was dedicated to teaching English at the tertiary and vocational levels, where he honed his skills in curriculum design, intercultural communication, and educational leadership. Over the years, he transitioned into the tourism and education sectors, leveraging his linguistic abilities and organizational acumen to build bridges between China and the world.
From 2006 to 2019, he served as Deputy General Manager at an inbound travel agency, where he played a pivotal role in managing high-end international delegations, including corporate clients such as Huawei, Merck (MSD), and Bayer. His responsibilities included serving as the local reception coordinator for business and conference groups in Xi'an, as well as pioneering domestic and international study tour programs for primary and secondary school students. This period solidified his reputation as a strategic leader in experiential education and cultural immersion travel.
In 2020, he took on the role of General Manager in the education sector, focusing on international cultural exchange, red-themed education (patriotism and party history training), and study programs. His work involved collaborating with military-affiliated institutions, as well as government agencies and private enterprises, to design impactful learning experiences.
From 2021 to 2022, he served as Head of External Relations for Red Training Programs, where he developed nationwide initiatives for party discipline and historical education, organizing training sessions for diplomatic personnel, provincial government departments, state-owned enterprises, and private companies. His efforts strengthened the connection between historical education and modern leadership development.
Since 2022, he has been leading Xi'an Jialu International Cultural Exchange Co., Ltd., where he has launched and managed flagship projects such as the "Bilingual Museum" initiative, aimed at enhancing China's global narrative through multilingual storytelling and cultural diplomacy. Under his leadership, the company has:
Partnered with leading universities (including Xi'an International Studies University, Xi'an Fanyi University, and Xi'an University of Arts and Science) to train bilingual museum educators and develop specialized curricula.
Collaborated with international travel agencies (such as Xi'an Overseas Travel Co., Ltd.) to facilitate cultural tourism programs.
Worked with provincial government bodies, China Tourism Group, and international schools to establish bilingual education and study abroad exchange programs.
Developed "Bilingual Museum" educational bases and study camps in collaboration with domestic institutions.
Core Competencies and Skills
Mr. He is a multilingual communicator with a Professional English Level 8 certification (equivalent to C2 proficiency), enabling him to engage seamlessly with European and American travel agencies, government entities, universities, and corporations. He also possesses basic French language skills, facilitating broader international outreach.
Personal Attributes and Contributions
Mr. He is a passionate advocate for cultural diplomacy, driven by a vision to "tell China's story well and amplify its voice globally." His extensive network includes high-level contacts in government, education, and the private sector, particularly in cultural tourism and corporate incentives. He has successfully hosted dignitaries from Europe, America, and other regions, demonstrating his ability to manage high-profile international delegations.
His key strengths include:
Proven success in leading large-scale educational and cultural projects.
Deep understanding of both Chinese and international perspectives, fostering mutual understanding.
A results-oriented, innovative, and resilient leader who thrives under pressure.
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A lifelong learner who continuously explores new methodologies and technologies to enhance program effectiveness.
Wrap-up
With an impressive track record in education, tourism, and international collaboration, Mr. He Yupeng continues to play a pivotal role in shaping China's global cultural engagement. His work not only strengthens cross-border understanding but also inspires future generations through immersive learning experiences. Whether through bilingual museum initiatives, red-themed education, or international exchange programs, he remains committed to building bridges between China and the world.
For partnerships, collaborations, or inquiries, Mr. He can be reached via email (info@linkedtours.com) or phone (+86 135 7296 6896). His office is based in Xi'an, China, where he continues to lead transformative initiatives in global cultural exchange.
