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Xi'an monetises 3,100 years of history at a scale few cities attempt, and this programme opens the ledgers. Tang Paradise's management discusses how a reconstructed Tang landscape survives against modern theme parks; the Terracotta Army Museum's team covers capacity control, licensing and the replica economy; and the 'Song of Everlasting Sorrow' — a live show on the hillside where its story is set — is studied as seasonal spectacle economics.
The digital and craft halves of the creative economy get equal weight: a company building VR and AR heritage experiences, the intangible-heritage workshops that converted shadow puppetry and clay figurines into export product, and the calligraphy IP of the Stele Forest, whose rubbings are the oldest reproducible merchandise in China.
The week closes with a partnership dinner at a creative industry park — the working session where Singaporean cultural and tourism businesses usually find their angle. All management meetings are pre-arranged.
Morning — Arrival and Transfer
Your guide and driver greet you at Xi'an Xianyang International Airport and transfer you by private vehicle to your hotel. The morning is kept light so you can recover from the overnight flight.
Afternoon — Welcome Briefing
A short briefing at the hotel sets the context for the days ahead: how Xi'an moved from the eastern terminus of the Silk Road to a modern industrial and logistics hub, and what the enterprise visits on this programme will show you.
Evening — Welcome Dinner
A welcome dinner introduces the group and the local hosts. Shaanxi cooking is the vehicle: cold noodles, lamb, and the wheat-based dishes that define the Guanzhong plain.
Meals
Breakfast, Dinner included.
Morning — Tang Paradise
Visit Tang Paradise and meet the management. The park is a case study in monetising a dynasty: ticketing, events, retail and intellectual property built around an idea of the Tang.
Afternoon — The Terracotta Warriors' Commercialisation
At the museum, look at what happens beyond the ticket: merchandise, licensed reproductions, brand partnerships and the economics of a World Heritage Site that receives millions of visitors a year.
Evening — 'Song of Everlasting Sorrow'
The performance at Huaqing, studied this time as a product: pricing tiers, seating, season and the way a single evening show anchors an entire regional tourism economy.
Meals
Breakfast, Lunch, Dinner included.
Morning — The Shaanxi History Museum
Visit the Shaanxi History Museum and look at its revenue model: ticketing, special exhibitions, retail and licensing built around a collection of 370,000 objects.
Afternoon — A Digital Culture Company
Visit a digital culture company working in VR and AR for cultural tourism, and try the immersive experiences they are building for heritage sites.
Evening — The Night-time Cultural Economy
Walk the Grand Tang Everbright City at its busiest and read it as an economy: footfall, dwell time, spend per head, and how a public space is programmed to produce all three.
Meals
Breakfast, Lunch, Dinner included.
Morning — An Intangible Heritage Workshop
Take part in an intangible heritage workshop and interrogate it as a business: how a craft survives, who buys it, what the transmission chain costs and what it earns.
Afternoon — The City Wall Cultural Economy
Walk the city wall and look at how a fortification is monetised: events, light shows, cycling, venue hire, and the balance between conservation and income.
Evening — Qinqiang Opera
Attend Qinqiang opera and consider the economics of a regional opera house: subsidy, ticketing, tourism and audience renewal.
Meals
Breakfast, Lunch, Dinner included.
Morning — The Stele Forest
Visit the Stele Forest and study how the most revered calligraphy in China is turned into a commercial line: rubbings, reproductions, publishing and licensed product.
Afternoon — Xi'an Creative Industry Park
Visit a Xi'an creative industry park and discuss with the tenants what works, what does not, and which lessons transfer to Singapore.
Evening — Farewell Dinner and Partnership Discussion
A farewell dinner with a structured discussion of partnership possibilities arising from the week.
Meals
Breakfast, Lunch, Dinner included.
Morning — At Leisure
A free morning for meetings, packing or a final walk. Your guide remains available for anything arranged at short notice.
Afternoon — Transfer to the Airport
Your private vehicle transfers you to Xi'an Xianyang International Airport.
Evening — Departure
Check in for your onward flight and bring the programme to a close.
Meals
Breakfast included.
| Group Size | Adult(Age:8-80) Price/p.p | Child(Age:4-7) Price/p.p | Infant(Age:0-3) Price/p.p |
| 2 PAX | from $2400 | / | / |
| 4 PAX | from $1686 | / | / |
| 6 PAX | from $1460 | / | / |
| 8 PAX | from $1341 | / | / |
| 10 PAX | from $1199 | / | / |
| 20 PAX | from $1023 | / | / |
| 30 PAX | from $964 | / | / |
Published: 13 September 2026 — prices and itinerary reviewed on this date; later updates are shown in the revision note below.
Please read the notes below before you book. They cover entry formalities, pace, weather and what to bring.
Q: Is this tour private or shared?
A: It is a private tour for your own party, with a dedicated English-speaking guide and vehicle.
Q: Are airport transfers included?
A: Yes. Arrival and departure transfers in Xi'an, Shaanxi are included, and your guide meets you with a name sign at the airport or rail station.
Q: Can the itinerary be customised?
A: Yes. Days can be added, removed or swapped, hotel categories upgraded, and business or school visits arranged, all before you confirm.
Q: How do we book and pay?
A: Send us your dates and group size for a same-day quotation. A deposit confirms the booking, the balance is due before arrival, and prices are guaranteed for 7 days.
